Privacy

Page updated on 5th December 2022.

Read alongside our Booking Terms and Conditions, Terms and Conditions, Privacy Policy, and our Cookies Policy.

This Privacy Policy applies between you, the User of this Website and Babyvue Ltd, the owner and provider of this Website. Babyvue Ltd takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Definitions and Interpretation

1. In this privacy policy, the following definitions are used:

   Data	Collectively all information that you submit to Babyvue Ltd via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.
   Cookies	A small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of any cookies used by this Website are set out in the clause below (Cookies).
   Data Protection Laws	Any applicable law relating to the processing of personal Data, including but not limited to the GDPR and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK.
   GDPR	The General Data Protection Regulation (EU) 2016/679.
   Babyvue Ltd, we or us	Babyvue Ltd, a company incorporated in England and Wales with registered number 11474712 whose registered office is at 2 Kelvin Parade, Orpington, BR6 8BS.
   UK and EU Cookie Law	The Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011.
   User or you	Any third party that accesses the Website and is not either (i) employed by Babyvue Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Babyvue Ltd and accessing the Website in connection with the provision of such services.
   Website	The website that you are currently using, www.babyvue.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2. In this privacy policy, unless the context requires a different interpretation:

   1. The singular includes the plural and vice versa;
   2. References to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
   3. A reference to a person includes firms, companies, government entities, trusts and partnerships;
   4. “Including” is understood to mean “including without limitation”;
   5. Reference to any statutory provision includes any modification or amendment of it;
   6. The headings and sub-headings do not form part of this privacy policy.

3. This privacy policy applies only to the actions of Babyvue Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

4. For purposes of the applicable Data Protection Laws, Babyvue Ltd is the “data controller”. This means that Babyvue Ltd determines the purposes for which, and the manner in which, your Data is processed.

Data Collected

We may collect the following Data, which includes personal Data, from you:

• Name
• Date of birth
• Contact information such as email addresses and telephone numbers
• Financial information such as credit / debit card numbers
• IP address (automatically collected)
• Web browser type and version (automatically collected)
• Operating system (automatically collected)
• A list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected)
• Medical information

How We Collect Data

We collect Data in the following ways:

• Data is given to us by you
• Data is received from other sources
• Data is collected automatically

Data Given to Us by You

Babyvue Ltd will collect your Data in a number of ways, for example:

• When you contact us through the Website, by telephone, post, email or through any other means
• When you register with us and set up an account to receive our products/services
• When you complete surveys that we use for research purposes
• When you enter a competition or promotion through a social media channel
• When you make payments to us, through this Website or otherwise
• When you elect to receive marketing communications from us
• When you use our services
• When you give information within the clinic

Data Received from Third Parties

We receive Data about you from Acuity Scheduling, Inc.

Data Collected Automatically

To the extent that you access the Website, we will collect your Data automatically, for example:

• Information about your visit to the Website (IP address, date, times, frequency, and how you interact with content)
• Data collected via cookies, in line with your browser settings. See our Cookies Policy for more information.

Our Use of Data

We may use your Data for the following purposes:

• Internal record keeping
• Improvement of our products / services
• Transmission by email of marketing materials that may be of interest to you
• Contact for market research purposes

We may use your Data for the above purposes if we deem it necessary for our legitimate interests. You have the right to object in certain circumstances.

Marketing Communications

For direct marketing via email, we will need your consent (soft opt-in or explicit). You can withdraw consent at any time.

Who We Share Data With

We may share your Data with:

• Our employees, agents and professional advisors
• Third party service providers (including the NHS and private medical services)
• Third party payment providers (Stripe, WorldPay)
• Relevant authorities (to facilitate the detection of crime)

Keeping Data Secure

We use technical and organisational measures to safeguard your Data, including:

• Password-protected accounts
• Secure servers
• SSL encryption for payment details

We are certified to PCI DSS standards.

Data Retention

We will only hold your Data for as long as necessary to fulfil the purposes outlined in this policy or as required by law.

Your Rights

You have the following rights under Data Protection Laws:

• Right to access
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to data portability
• Right to object

To exercise any of these rights, please contact us at info@babyvue.co.uk.

Complaints

If you are not satisfied with how we handle your Data, you can contact the Information Commissioner’s Office (ICO):

Website: ico.org.uk/concerns/
Helpline: 0303 123 1113
Email: casework@ico.org.uk

Links to Other Websites

This Website may contain links to other websites. We are not responsible for the privacy practices or content of those websites.

Changes to This Privacy Policy

Babyvue Ltd reserves the right to update this privacy policy. Any changes will be posted on this page.

Key Contacts

Data Protection Representative: Janene Checkley
Email: info@babyvue.co.uk

Cookies

For further information about cookies used on this website, please see our Cookies Policy.